Our vision is to illuminate the power of art and creativity, fueling a vibrant and evolving cultural landscape across the greater Midwest. We strive to cultivate a more equitable, inclusive, and joyful creative community for generations to come—while honoring our rich heritage and driving economic development and cultural pride in the communities we serve.

The mission is to spotlight diverse talent and elevate the musicians, artists, and creative professionals shaping America’s Heart of Creativity. We support community-centered events and infrastructure that bring these cultural experiences to life—driving local economic development, creating jobs, and expanding youth access to the arts, culture, and humanities. Through this work, we strive to build a vibrant, inclusive, and sustainable creative ecosystem—from the heart of the Midwest to the global stage.